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Bachelor of Business (Public Relations)
Get a Head Start in Your PR Career
Good communication and marketing skills are essential for career in public relations (PR).
Strong theoretical knowledge can get you started - but practical experience can get you much further.
This specialist APM course is the only one of its kind offering 200 hours of work placement. Graduate with a university-equivalent degree and hands-on industry experience for a strong career advantage.
Quick Course Guide
- Qualification
- Bachelor Degree
- Start dates
- Trimester start dates - enquire now about upcoming start dates
- Course length
- 2 years full-time or 4 years part-time (including internship)
- Pre-requisites
- Mature age students: relevant academic and work experience
School leavers: minimum ATAR / ENTER score of 63.4
- Delivery method
- On campus in Sydney & Brisbane and by distance education
- Assessment
- Practical assignments + written examinations
- Delivered by
- APM College of Business and Communication
- Finance options
- FEE-HELP
Course Modules
- Management Principles & Practices
- Accounting In a Business Environment
- Understanding Advertising
- Understanding Marketing
- Understanding Public Relations
- Introduction to Consumer Behaviour
- Economics in a Business Environment
- Marketing Communications
- Brand Building
- Introduction to Quantitative Methods
- Introduction to Applied Finance
- Marketing & Audience Research
- Public Relations Strategy
- Introduction to Business Law
- Industry Engagement
- Introduction to Public Relations Writing
- Issues Management
- Corporate Social Responsibility
- Strategic Management
- Industry Placement
- International Public Relations
- Advanced Public Relations Writing
- Two Electives
Industry Endorsement
This course is approved and endorsed by:
- Australian Marketing Institute
- Public Relations Institute of Australia
- Australasian Promotion Marketing Association
- Advertising Federation of Australia
Exit Qualifications
You can choose to exit this course with a Diploma of Business or an Advanced Diploma of Business (Public Relations) qualification if you have completed a certain number of modules. Contact a SEEK Learning consultant for more details.
Gain Practical PR Knowledge and Skills
This specialist PR course will teach you how to engage, communicate and influence audiences.
You'll learn how to combine communications strategies and current technologies to maximise the impact of messages. You'll also learn how to act ethically and sensitively to the target audience's needs.
Through work placement, you'll learn about the PR industry first hand - and gain practical skills to complement your theoretical knowledge.
Location, Study Time & Start Dates
This PR course is delivered at APM campuses in Sydney and Brisbane, and can be completed in two years of full-time study - compared to the usual three or four years at university. Graduate and start earning sooner than your university counterparts.
You can also complete this course in four years of part-time study, or by distance education.
There are three start dates a year for this course. Contact a SEEK Learning consultant now for upcoming start dates and lecture times.
Practical Training by Industry Practitioners
APM courses are designed and delivered by industry practitioners, ensuring that what you learn is practical, relevant and up-to-date.
Classes are kept small to ensure that you get individual attention when you need it.
Training is designed to be as interactive as possible. Class discussions, group work and study groups are encouraged to help you get the most out of your studies.
Career-focused Training
APM's training is so effective that 91% of 2007 graduates are working in the field in which they studied.
Career Advantage through Internship
Through APM's Internship Programme, you gain 200 hours of professional work experience during your course. With over 300 organisations to select from, you have an excellent opportunity to experience life working in your industry and company of choice.
Because APM graduates are so highly regarded, many internships lead to permanent employment - so you could graduate with a job waiting for you.
Study Now, Pay as You Earn
FEE-HELP is available for this course. Almost every Australian citizen is eligible for Government assistance through the FEE-HELP program, which means you do not have to pay anything upfront, but can pay for your course as you earn. Contact a SEEK Learning consultant to find out more about how you can study now and pay as you earn.
SEEK Learning can also provide you with a 12-month interest-free payment plan through our finance partner.
In addition, this course is Austudy and Abstudy accredited.
Student Support
APM is serious about your career, and provides a range of support services to help you achieve your goals. In addition to a comprehensive resource centre, you also have access to:
Informal Career Clinics
Work with career counsellors to improve your interview skills, presentation and CV writing.
Academic Skills Tutors
Get assistance with tertiary study skills whenever necessary.
Job Listing
APM gains exclusive access to certain industry job vacancies and lists all relevant opportunities on their website.
Student Events
Meet industry professionals and gain valuable contacts at various events including networking nights, coffee club events and industry association events.
About APM
APM, the recognised specialist in marketing, PR and event management courses, is renowned for delivering qualifications with unsurpassed industry recognition.
Developed by the industry for the industry, APM courses are highly regarded and focus on career-relevant and practical skills.
The best proof of this is the remarkable success APM graduates have in securing rewarding employment in the competitive PR industry.
APM College of Business and Communication (APM) is a trading name of Think: Colleges Pty Ltd which is a wholly owned subsidiary of SEEK Ltd.
A Better Alternative
What attracts me to the APM College degree is the pace at which I can graduate. It's a lot shorter than a traditional university option.
Chris Tyrrell
APM Graduate
Get Started Now!
to get more information or enrol
Free Call 0800 170 252
9am - 5.30pm AEST Mon - Fri to speak to a SEEK Learning consultant
Affordable Study
This course qualifies for FEE-HELP, meaning you can study now and pay as you earn. Enquire now.
