Public Relations Officer
Plan, develop and implement communication strategies and promote information about organisations to the public.
Job opportunities
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Jobs in SEEK right now
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5-year projection
Salary
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Typical salary
Job satisfaction
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Job opportunities
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Jobs in SEEK right now
Salary
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Typical salary
Job growth
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5-year projection
Job satisfaction
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What's it like to be a Public Relations Officer?
Public Relations Officers work with the media to build and manage relationships between organisations and the public. They keep the public informed on who their client is by creating the brand, responding to enquiries from the public and media and organising interviews. They communicate with the public, clients and other stakeholders to maintain the reputation of an organisation.
Tasks and duties
- Planning and preparing releases.
- Preparing and creating visual, audio and electronic media materials.
- Monitoring competitor activity.
- Planning, writing and making media statements.
- Managing enquiries from the public, media and other stakeholders.
- Maintaining the organisations reputation by creating crisis management plans.
- Organising and hosting special events such as exhibitions or open days.
- Writing speeches and preparing visual aids for presentations or interviews.
- Planning and preparing online or printed materials for print, digital or social media.
- Building brand identity and public awareness of an organisation.
- Liaising with management on communication issues and strategies.
- Updating, coordinating and monitoring content and activity on social media platforms.
Public Relations Officers manage events, conferences, open days or functions. They supervise the preparation and creation of visual, audio and electronic materials for organisations. The role may also include strategic planning and research in to public perception and competition.
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Want to explore jobs picked just for you?How to become a Public Relations Officer
Public Relations Officer don’t need specific qualifications; however, employers may prefer qualifications in communication or public relations.
- 1.Complete a vocational qualification to gain skills and knowledge needed for entry level roles in public relations. This could be a Certificate IV in Marketing and Communication (BSB40820).
- 2.To progress your career in the public relations field, consider undertaking a diploma-level qualification such as a Diploma of Marketing and Communication (BSB0620).
- 3.Advance your career to senior or managerial roles and deepen your knowledge with a bachelor-level qualification such as the Bachelor of Media and Communication With a Major in Public Relations.
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Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Public Relations Officer employers on SEEK are looking for job seekers with expertise in the following areas.
Source: SEEK job ads and SEEK Profile data
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Latest Public Relations Officer reviews
5.0Oct 2018
Reviewer's Qualification
Certificate IV in Companion Animal Services
Experience
1 – 4 years
Organisation size
Small (1-19 employees)
Specialisation
Animal Welfare
The good things
Animal Welfare is a tough industry unless you’re passionate.
The good things
If you are passionate about animal welfare it an exceptionally rewarding career. Seeing animals come from kill pounds to s...
The challenges
The challenges
There are people who will treat you terribly but they are not as common as the good ones. It can be challenging to lose a rescue and seeing the conditions the animals come in can be hea...
Read more
5.0Oct 2018
Reviewer's Qualification
Diploma of Hospitality Management
Experience
1 – 4 years
Organisation size
Medium (20-199 employees)
Specialisation
Public Relation Officer
The good things
To enlarge the social life to meet new people
The challenges
Has to speak multiple languages because have multi culture such as Malay or Chinese which even more better if can speak more languages.
Read more
Source: SEEK role reviews
SEEK has not verified the truth or accuracy of these comments and does not adopt or endorse any of the comments posted on this page.SEEK collects and posts the comments for what they are worth and for information purposes only to assist candidates to find employment through seek.com.au
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